Parents Against Commercials

The activist group that Adam, Patrick and I created is called Parents Against Commercials also known as PAC. PAC is an organization dedicated to preserving the morality of television and helping to eliminate the excessive amount of advertising in children’s programming. I enjoyed working with both Adam and Patrick. As a group we worked well with one another and were able to share ideas and humor in our effort to properly attack the task at hand. We were able to successfully collaborate on how to choose our cause and the audience we were trying to appeal to. When trying to decide what cause to undertake for our group project we each contributed several ideas about issues we thought were important. We decided that the media has taken advertising too far and we thought it was an issue that everyone could relate to. The focus of our cause became geared toward the effects of advertising on children because they are one of the largest consumer demographics today. Once we decided on our cause and our focus, we then began to talk about what type of advertisements and product placements we had been exposed to while watching television. By describing our personal experiences with advertisements, we were able to develop an individual understanding of how previously we had passively watched television. It became apparent that since we had at times not taken notice of ads that children would be even more susceptible to the influences of advertisers. This helped us gain a better grasp of how to defend our cause during the activist challenge questions.